Quote:
Originally Posted by sarah_webinc
for example..Heinz baked beans cost something like 40 pence a can...the store brand costs 9p..are the Heinz really that much better or are people just 'showing off' to a degree even if it is just showing off to themselves
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That's what you call a "brand premium"--basically, they charge more because their marketing has created 'extra demand' for their brand. It used to be that branding was done to isolate the unique (and presumably better) quality of the product, however, it seems to have just degenerated into a grab for commanding 'brand premiums'
