I remember the first time around when Rick Saloman's lawyer was sending out C&D's, alot of peoples recycling boxes were a little bit fuller that day.
Celebrity content is pretty impossible to control, especially when everyone has already seen it and it's old news, im not sure what xpays is trying to accomplish. Surfers can do a quick google search or pull it up on any p2p program in less than a minute and download it rather than putting up with a streaming DRM video.
Besides, if someone really wanted to put the video on their site they could use up to 7% of it for "review" puposes under fair use laws no? Just like regular movies.
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