Quote:
Originally Posted by SomeCreep
A lot of bad PPC ratios are probably do to competitors/webmasters clicking ads aka click fraud. Webmasters are dicks like that, always hating.
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Every time I see this reasoning it makes me laugh. I was discussing this with Kellie just a couple of days ago actually. Her research on ppcse's is truly amazing, sure is quite an eye opener.
The largest ppc fraud doesn't come from competitors clicking your ads, it's not somebody sitting in front of a computer clicking your listings either. It does happen, don't get me wrong, but it's far from being the bulk of it. If you only knew how many adware/scumware programs infest ppc, it would make your heads spin. That's where the majority of click fraud comes from.
Yahoo has been known for years to be in bed with scums. Nothing new there. 2nd tier ppc are the worst. And Google is not above reproach either.
Sometimes your ad is shown through spyware and you wouldn't even know it. Sometimes people see your ad, and sometimes they don't, but you still get charged for the click whether they do or not. There is so much more to ppc...
All ppcse's have incentives to keep these scums there, it's money directly in their pocket. Advertisers bitch, complain, sometimes even get reimbursed a few cents here and there.
Read up on that, do searches on this stuff, you'll find plenty that will make you truly sick when you think of how much money you spend on ppc. We all consider this the cost of doing business online, and really, it is. But sometimes at what costs?? Choose your ppc very carefully and if you see something not quite right in your stats, then there is probably something not quite right. Contact them, let them know, send them proof. Or just don't use them again.
Missie