Quote:
Originally Posted by feistybbw
Okay, I think I understand that concept, sort of cross-linking right? Not a direct recipricol, but someone would link to this blog on their site and I would link to a different site of theirs rather than back to the site that linked me? Is that correct?
Thanks!
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Yep, that's right. Direct reciprocal links count by far less, the idea behind it is that search engines believe a link without a reciprocal shows that the site linked to must have some value for the user...a direct recip indicates it's rather a webmaster tactic to increase rankings of both sites.