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Best thing I ever did to get better ranking was "fucking nothing".
I gave up on trying to figure the SE out so I just put the minimal relevant stuff in the web page. A few key words, not 50, in the meta tag.
A relevent title and links with relevent text.
That didn't do much at first but once the SE started punishing agressive sites I was like PR1 all over the place.
So I would say, dont get too fancy and don't be too obvious about wanting a better ranking.
PS: Longevity: I've got some crappy sites that are very old and never go down and I think that is the only reason they get SE traffic.
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Done.
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