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Microsoft wouldn't do it because their overall business is built to some extent on trust. They won't play games for pennies to lose dollars.
HOWEVER, more and more will go through their live search engine, and everything in the package is more tightly integrated into an overall microsoft online experience... where your computer ends and the net starts won't be so clear to many people.
The best news? Scumware like Zango and all their buddies are going to have the redesign because so many people will move up just to get away from all the security hassles of XP.
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