Originally Posted by After Shock Media

When the tweaks are worked out.
You see good numbers from first page to each additional page all the way to form submits. I.E. Your CTR on your tour is doing very well.
You should also see good CTR from any hosted ad material.

As for members area, re bill percentage is looking good. Naturally you would at least a bare minimum of 60 days from the first sign up to get a general idea of this number.

If you offer trials, trials to full should also be of an acceptable level.