Originally Posted by A-Bomb

My TGP and pay sites browser stats sit at 16.5% 800x600. w3schools stats (http://www.w3schools.com/browsers/browsers_stats.asp) say that for this January 20% were at 800x600 and 17% was for July. With new computer sales in December, my guess is we will be sitting 13% or 14% come January 2007.

I think if any resolutions are running in double digit ranges, you should worry. Think about it. If you are running 780px tables, your are pissing off 17% of your potential customers running 800x600. Whatever your normal conversion rate is, there are that may sales buried in that 17%. Now take that group and subtract the amount of people that don't buy because of the resolution issue.... which my guess is the majority of them. So can you afford to lose these sales?

Also on the flip side, if you reformat to cater to this 800x600 minority, what revenue would you be losing in higher resolution subscription sales and cross promotional realestate?