GoFuckYourself.com - Adult Webmaster Forum - View Single Post - What would you consider a normal % of declines?

CoolE · 11-20-2002, 10:31 AM

Kenny: The numbers you shared and the stats page on your site are a useful benchmark, thanks. Is that for new transactions AND rebills, or just new?

I went back through my last week's of stats and here are my decline/approval stats. I use CCBill. Keep in mind that this is for unique customers/surfers only, duplicate (raw) declines have not been counted. Also going through my transactions it appears to me that if the surfer does eventually successfully sign up then his prior declines are also NOT counted as a decline in the CCBill stats. So these declines are uniques who give up or never get to sign up (as near as I can figure).

With new transactions and rebills both included my decline rate is 6.7% or 93.3% approval.

With just new transactions (rebills not included) my decline rate is 14.7% or 85.3% approval.

So like I said before, I think it is a whiner's myth that "CCBill (or insert your favorite IPSP here) scrubs like hell!"

Even if CCBill severely loosened up their scrubbing and let 1/3 of those declines through it would only add maybe 4% to my revenue. But my chargeback rate would probably double or triple, and suddenly I am losing sleep because I am riding the 1% line.

Screw the surfer who has charged back or asked for a refund for a really stupid reason - scrub 'em baby! They can download a dialer.

11-20-2002, 10:31 AM
CoolE Confirmed User Join Date: Jul 2002 Location: Canada Posts: 451	Kenny: The numbers you shared and the stats page on your site are a useful benchmark, thanks. Is that for new transactions AND rebills, or just new? I went back through my last week's of stats and here are my decline/approval stats. I use CCBill. Keep in mind that this is for unique customers/surfers only, duplicate (raw) declines have not been counted. Also going through my transactions it appears to me that if the surfer does eventually successfully sign up then his prior declines are also NOT counted as a decline in the CCBill stats. So these declines are uniques who give up or never get to sign up (as near as I can figure). With new transactions and rebills both included my decline rate is 6.7% or 93.3% approval. With just new transactions (rebills not included) my decline rate is 14.7% or 85.3% approval. So like I said before, I think it is a whiner's myth that "CCBill (or insert your favorite IPSP here) scrubs like hell!" Even if CCBill severely loosened up their scrubbing and let 1/3 of those declines through it would only add maybe 4% to my revenue. But my chargeback rate would probably double or triple, and suddenly I am losing sleep because I am riding the 1% line. Screw the surfer who has charged back or asked for a refund for a really stupid reason - scrub 'em baby! They can download a dialer. Last edited by CoolE; 11-20-2002 at 10:38 AM..