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Over all quality.
Look at the sites of 4 years ago and look around at the sites of today. The quality has risen plus more and more people realise the value of quality.
Still a few dinosaurs hanging in there, but affiliates are getting wise throwing traffic at a site that wastes it is not the way forward and sponsors are starting to understand that when you have a surfer it's more profitable to convert, retain and then get him to come back in 6 moths than rip him off once.
Still got some way to go, but I think the biggest change is the quality of the product we deliver.
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