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Old 11-19-2002, 10:08 AM  
TheFLY
So Fucking Banned
 
Join Date: Jan 2001
Location: http://www.thefly.net/ --- Quit your job and live off steady traffic.
Posts: 11,856
The best way to rank traffic?

A wise webmaster told me that you should rank like this...

clicks they produced on your site (div) clicks you sent them
(watch for division by zero)

That sets up a ratio that in plan english is somethine like this...

"He who sends me back the most for the least effort gets to the top of my list..." The problem is that you aren't taking into consideration the productivity of your site as a whole... Your site should become more and more productive over time -- that means that links that don't pull should fall off your list. If you divide by clicks sent -- in effect that is a penalty system -- and you penalize sites for receiving good clicks... You want to send the most clicks out possible.

Another problem with that thinking is that lets say you send some little site 10 hits -- and he sends back 30 productivity. Now he's at the top of your list and the guy sending you 8000/day will not be able to compete in the ranking... I tend to think the larger trades deserve some kind of priority... So I came up with a simple scaling mechanism (I tried exponential scaling but it was too dramatic) so this seemed to work very well...

For a long time I traded like this...

(produced clicks x 2) - (clicks sent back)

This is a pretty good formula. The "minus" is of course a penalty. If you are sending too many clicks to a particular site (because of very catchy link text) -- they should me moved down slightly to keep that link from stealing clicks away from your other trades... In theory it's a good idea -- you will get slightly better traffic because usually links that get less clicks tend to be higher quality sites (ie: Softcore will get fewer clicks, but generally those trades are worth more $$$)... The (2x) is designed to have the penalty not affect the larger trades as much. The problem is that some sites that have shitty links end up getting too much priority and they clog you up and the productivity of your whole site generally falls -- that's why I think a penalty system is bad... Only think positive! ;)

Right now I'm experimenting with just ranking on productivity -- very simple... and it seems to be working very well... I'd say I've noticed maybe a 30% increase in traffic by removing the penalty system... But I'm still observing the results.

I know most of you are stuck with scripts that you bought -- and your trades can't really choose what links they want displayed on your site -- but I'm sure there's some room for intelligent discussion on trading methods here!
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