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Originally Posted by ER!C L!VE
I'm reading The Tipping Point. It's a book about that magic moment when an idea, trend or social behavior crosses a threshhold, tips, and spreads like wildfire. Kick ass book.
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Read it a couple of years ago and found it very inspiring. One of those books that you start reading and new marketing ideas seem to pop into your head even as you're reading it. I'll probably read it again very soon.
