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Don't set it up anything like a typical paysite. Do everything you can to keep it feeling like a personal homepage.
Avoid using "tour" "free tour" "next".
Tease the hel out of the surfer but don't hit them over the head to get them to join. All you really need is a "join" link in the nav bar and a join link at teh bottom of each sample page, but get creative with the text on that one.
Keep your free area updated at least weekly - give them thumbnails of all your new content for the week, or maybe a picture or video clip of the week.
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