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What are your other numbers? It is okay to think of this as a business. That means profit/loss statement, return on investment. Forecasting. Budgeting near term, long term. Marketing/sales goals. Strategy, technique.
Basically if your spending a shit load of money and not making it back that is bad. Unless you are still reinvesting all your payouts at this point.
As for sales figures, you have to consider all your stats to get a bigger picture. I know that has been said, but I wanted to say it too because I think it?s important.
What you want is a comparison to industry standards. Ask for industry standards. Everyone will tell you that there are huge variations across the board. Basically from what I?ve researched there is no normalcy until you are firmly established.
I impressed myself with that answer, although it does sound like a load of bullshit.
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