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The problem is the way the Internet has grown up and it's history.
It has been fairly unorganized and free, which has led to anarchy in some cases. It is also, I would imagine, mostly momma and poppa type businesses. With few of the webmasters aware of the law or unwilling to abide by them. There is still the belief that this is the Internet and therefore different.
Those days are now coming to an end. Visa/MasterCard are now aware that they are liable under the law to be penalized for the wrong doings of people they have no control over. The government have seen that there are people running businesses, taking money, displaying porno all with false info and has decided this is not acceptable.
I understand about you wishing to remain anonymous to protect your family or friends. But then you need to open business premises, corporation and register that as the address of your URL. Just because you want to run a porn business from your back bedroom is not an excuse.
You are retailers in porn, wake up to that fact.
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