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I think it is a combination of several factors. A good idea, or niche, and then getting quality unique content of that niche, because without a quality product you have no chance of long term success. You may make some dollars in the short run, but not for the long haul, and that is where the real money is. second, you need deep pockets to build up the content, the site the marketing, you have to have a large enough bank roll to get you over the hump. In the beginning you will be spending far more that you will be taking in. This is where most companies fail, they may have the content right, but they run out of cash to promote it and build it up. finally dedication to stick with the program, and put in the 10-12 hour days it takes to build a site
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