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Elinchrom are good - the recycle times are short but so is the tube life. I'm lucky if I get 4 months from one in a 600s head. Profoto is really, really great but if you don't know why, then you don't need it yet.
Elinchrom is all over Europe so getting spares and repairs is never a problem, profoto isn't anywhere as easy, though its getting a lot better.
For me the choice was easy - Gear is not a fashion statement, all of it works so just work out what your requirements really are. Crappy Bowens worked for me for years, I just got bored of lugging it. For me the priorities were:-
1 Recycle time to full charge
2 Weight of the unit.
3 Accessories
4 Repairs and spares support
5 Bang per buck costs.
if you're working to a budget don't forget cases and GOOD stands, you'll regret neither, so don't overstretch yourself on the sexy heads and skimp on the boring bits. Work out a balanced package that does what you need.
Lighting also ebays very easily so you get to correct mistakes easily and without taking a huge loss.
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