|
I've found that surfers are getting a bit more savvy and the great majority of the trials we sold were to surfers who got their business done and cancelled within 24 hours. I think that trials are a money losing venture, it lessens the value of the whole site. just my 2cents though.
I'd be more interested in seeing something like a $1 one hour trial. I just dont know if any of the processors would go for that...
Limit the trial to an hour, not because you're hoping they will forget to cancel, but because a 3 day trial gives the surfer enough time not to download your whole catalogue, but to get the few movies they decide they want to download. At one hour, they're less likely to just do their business and go (why go to the trouble of registering for one hour just to cancel, theres enough free stuff out there unfortunately) but it also leaves their interest level up, and makes them want more.
|