Originally Posted by Hotrocket

Joomla does have a setting built in for SEO friendly URL's, it works in conjunction with mod rewrite...
no..it does not for the most part allow for the use of keywords in the URL's such as:
http://www.site.com/your-product-name.html

In Joomla you will have:
sections/content/items with URL's like:
http://www.site.com/content/view/3/2/
and components have URLs like:
http://www.site.com/component/option...act/Itemid,16/

SE's read those URL's just fine, the thing to remember is that its more about the content on your page than the url or the keywords in them..do keywords in the url help your SEO..yes to some extent, in some cases..but the SE's factor in way more than just keywords in the URL in determining rankings

The content on the page (text) is way more important than just keywords...