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Originally Posted by Solid Bob
You are wrong. Seldom does one put up some sites that never have to be touched again but maintain their rankings forever.
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Kid, I've been optimizing sites for 6 years now.
Once your site gets into top 10, there's hardly any work involved anymore. You just have to watch out not to fuck it up. Thats it.
You get your top 10 rank, you forget about it and start working on another one.