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For the sake of argument, lets assume mobile content produces minimal to almost no new members. Branding alone aside of course. Would I still have the mobile option for my sites? The answer is yes.
Many seem to have forgotten the business lesson of that it is ten times cheaper to keep an exsisting customer than to aquire a new one.
I would and do bend over backwards for my customers. I offer them as much as I can, I do not fuck them, and I sure in the hell do not mislead or lie to them. If by offering them mobile content that some may use, then why in the hell wouldnt I? Surely the cost of getting them encoded, is worth the 1-2 customers minimum it would retain.
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