LONDON - The U.K. Independent, which recently commissioned a study through Nielsen NetRatings on Net pornography consumption in Britain, on Thursday announced its findings.
According to the Sunday edition of the Independent, more than 9 million men, almost 40 percent of the British male population, used pornographic websites last year, compared with an estimated 2 million in 2000, making Britain the fastest-growing market in the world?s adult website industry. The number of women downloading Internet porn soared 30 percent to 1.4 million.
The findings were made in what is thought to be the first definitive study of Internet pornography, according to the Independent.
Forty minutes was the average amount of time on a monthly basis that both men and women viewed online adult content. One in four men aged 25-49?around 2.5 million?had viewed online hardcore images in the past month alone.
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