We all know that all the top programs and site have them, some 100% exclusive and others a mix. What I§m asking i¨s what are the benefits of exclusive?
I will list a few. As alawzs with a comment.
No one else has it.
Sometimes there is a very good reason for that. Its not good enough to sell non exclusive. Some is but a lot os not going to sell 10 times on a content store.
You own the content not the license.
Which allows you to do what you like with it. Which usually means saturating it bz giving it to 1000 affiliates. Very rarely do we see sponsors thinking outside the box and selling it to magazines or DVD markets. Or is it that they dont need the money or the extra traffic that can come from it. Or the content is not good enough?
You can tell affiliates "Exclusive Content sells"
Absolutely spot on. But will a surfer sign up BECAUSE ITS EXCLUSIVE?
You can shoot the content required
Spot on again. so why do most of them all shoot the same stuff, different girl on a different sofa in different underwear sucking the same dick shot from POV is not exclusive. Its just porn. Bang Bus type sites are themed and exclusive. Granted sometimes the qualitz is higher, some good shooters shoot exclusive, but not many.
Exclusive sells memberships.
So name the programs that started in the last two years using 100% exclusive content who made a big dent on the Net. Don't name Adult.com type programs as proof exclusive works, they moved to exclusive. Or programs like Alsscan, who are a great success because it´s great content.
Please just dismiss this as another rant from Paul, if you have nothing else to contribute.
I´m waiting for a plane to Amsterdam, on a free machine, so might get kicked off soon.