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Originally Posted by XPays
Where you are going with this sounds good- you might want to craft the doc a little more to incorporate some of the ideas without forcing sponsors and programs to reveal privileged aspects of their business.
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That's the tough balance.
The main thrust of my 'guidelines' is that observing them is completely voluntary. However, should the industry shift (upwards), then those who (choose) not to observe 'Best Practices' will be seen as such and the free market will respond however it does (when given other better choices).
Either way, this (your) situation underlines the importance of affiliates knowing WHO THEIR SPONSORS ARE.
I've been flamed before whenever I challenged a processor or sponsor to disclose their corporate identity - I've been quoted rebuttals like 'It (corporate disclosure) did not help the Enron victims - it's not vital in doing business with someone'.
I say it is very important to know who your Sponsor/Processor IS when you are agreeing to Terms of Service and possibly becoming complicit in something which may have negative financial consequences.
Hopefully, your situation will raise the awareness of affiliates to dig in and find out who they are dealing with in no uncertain terms.