Alright, let me put it another way...
$25 no console / sale and you get 25 = $625
$30 / sale and you only get 20 because you lose 5 to consoles = $600
Don't you feel better for having not lost those 5 sales? A huge difference there. The difference of only one sale. Now imagine you didn't lose a huge 20%... imagine like, 5 or 10 %... and now you're making more.
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