What sponsors send is an xml file of sorts. To "parse" the xml file means to take out the content (text, thumbs, links) and format it in a way the porn surfer can view it.
You can end up with anything from text links to a whole TGP.
Here's an example of text links:
RSS Text Links
Here's one of a TGP:
PornGov.com
You can use the parser at
AllPornFeeds.com to make things simple or you can hit me up for a custom parser.
bonkerz(at)bonkerz4booty-com