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If "protecting your concept" was possible there wouldn't be a bazillion bangbus and milfhunter copycat sites out there.
Doesn't matter if you get copied, only matters if you get to market first.
Unfortunately you're not going to find people willing to invest big $$ unless you have a proven track record in this biz.
Also, it's very possible that your "new idea" has been tried before, isn't really new it's just something you haven't seen before...or it may be a bad idea to everyone but you.
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