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for mainstream:
i've found that if you're going to handle "abandoned cart" recoveries properly and intelligently, a multistep form is ideal.
requiring the email address (and a password if applicable) on the 1st page allows you to market their "abandoned cart" to them if they should drop out on subsequent steps.
adding this to your ecommerce site, properly, can result in a 30-40% increase in sales.
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