Quote:
Originally posted by daddynastee
Flash blows. After the advent of animated GIFS, and then the saturation on the net of animated GIFS (which have trained the web user to aggressively block them out of their interest field), Flash simply ups the ante on having people loathe whatever presentation the Flash is trying to conjure up or dazzle them with. It's bad marketing, plain and simple.
http://www.useit.com/alertbox/20001029.html
Flash is completely anti the web browsing experience: i.e., the surfer being in control of their web trawling and the pace and interest level they want to devote to the experience.
 As soon as I hit a site that's Flash heavy I groan and then hit my back button. I'm sure millions of other folks do the same.
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thats your opinion. tell the makers of the dialerking ass fucking flash ad it was bad marketing.. everyone loved and remembered it. if flash was such a bad marketing decision then all the guys in mainstream delivering higher CTR's with flash block ads must be wrong
the flash 99% bad thing has been refuted many times - mainly because jacobs obsessively overreacted but still managed to couch his diatribe in the "tends to encourage bad design"
if jacobs had his way EVERY site would have the same layout and navigation.. now obviously thats not going to work.. i've got one of his books.. some of the research is very good, but his personal views get a bit much.. and he's got one of the worst ego's i've seen.
most flashers agree with his points.. his article is a very good deconstruction of bad flash.. however one of his first lines he also says it can add value. it just has to be done right.