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The average NASCAR fan is a white male between the ages of 35 and 44.
He is a married high school graduate who owns his home and works full
time. His household income is between $30,000 and $50,000, and he
lists his job under the "professional/manager" category.
NASCAR has 75 million fans who purchase over $2 billion in annual licensed product sales. These fans are considered the most brand-loyal in all of sports, and as a result, Fortune 500 companies sponsor NASCAR more than any other sport.
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