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I think part of it is the promotion and part of it is the girl. Some girls just have a look that guys like for some reason. If you notice the popular solo girls of all time, not many had that stereotypical Barbie look to them. They were all unique whether it be Raven, Tiffany Teen, Jordan Capri, Tawnee Stone, and so on.
Another thing you see with solo girls is that you can almost tell when a girl is about to explode on the scene. Some of the bigger affiliate sites start pushing them and it trickles on down to the smaller affiliates. I've always said that the best way to get a girl big is to buy spots immediately on some of the biggest solo girl/teen sites on the web. It might put you in the red for a little while, but it gets the name out there and it causes a trickle down effect to other affiliates. I know for a fact that when I started, the girls I promoted were always the ones featured on sites like PetiteTeenager, etc.
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