Translating tours etc into Spanish would be a great start to help converting that huge hispanic market sitting on most of your doorsteps!
As the saying goes, a picture is worth a thousand words - but when it comes to the important bit, paying you, our call-to-action is ip-geo-targeted in 36 languages see
http://www.webpinaccess.com/?layout=blank
In section 1, select JAPAN - that's what a surfer from there will see ;-)