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Some webmaster came up with the idea of a "review" site. As you know, there is more than one review site now. Almost all of them have a rating system, short description, long description, pricing etc. What works is copied, and there isn't anything you can do about it.
Program owners often surf, join and keep tabs on their competition, checking out what they are doing, how they are doing things and basically implementing thier ideas. Webmasters are always looking at other webmasters sites and copying the style/idea if they think it will work and bring in a few sales.
It is the same in mainstream....it is the same in brick and mortar establishments. Instead of worrying about who is copying your "ideas", spend that time instead on coming up with new ones and stay one step ahead of everyone. You can't prevent people from implementing your general ideas, you can only prevent them from making a direct copy etc. of your site.
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