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I'm from northern Indiana and I know a lot of people who say soda, a lot who say pop, and a lot who say Coke when referring to carbonated beverages. I usually say "coke" and I don't have a southern bone in my body.
I don't really think it's that unusual to refer to something by a brand name. How many people refer to inline skates as "roller blades"? Roller blade is a brand name...not another name for inline skates. Or Band-Aid instead of adhesive bandage (once again, Band-Aid is a brand name). It's quite common.
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