08-25-2006, 06:19 PM
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Too lazy to set a custom title
Industry Role:
Join Date: Apr 2003
Location: Sunny San Diego
Posts: 11,500
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Quote:
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Originally Posted by Paul Markham
How would you stop them using their mobile to bill when they would of used their CC?
If you lose some of the CC sign ups to mobile you will lose more money than you gain.  |
I've been corrected
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Originally Posted by theharvman
Adding in the Telco Percentage to the price of the purchase usually doens the trick a 25% increase in prics makes CC or Check user shy away while PSMS users expect to pay more and do. While I was at Adult Friend Finder they ran Mobile billing A/B tests and now have proven that PSMS does not cannabilize CC or check. There is proof positive from the biggest in the Biz!
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