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Originally Posted by psili
Not the cheapest thing in the world to do, but it's only really three steps:
1. Buy / build an SMS platform. I'm actually in London right now working with the http://www.mkodo.com team with advice for their next release.
2. Partner with an SMS aggregator, such as http://www.simplewire.com
3. Purchase a shortcode and get it approved by mobile carriers. |
From many of the posts, people are familiar with PSMS in the US and at a 10,000 foot level, these items are pretty accurate. However, to make $$ in this business and not hemorrhage away all profits, there is significant technology and processes required:
1. Content formatting and rendering for various carriers and handsets
2. Message/content delivery and scripting engines
3. Stored value and subscription administration
4. Premium SMS transaction reconciliation, client reporting, and payout
accounting
5. Risk management including white list/black lists, velocity checks, etc.
6. Integrating your SMS platform with monitoring and implementing actions relative to carrier response codes for PSMS
7. Understand and work within carrier compliance guidelines and the Mobile Marketing Associations ?Code of Conduct?!
8. Shortcode carrier applications, implementation, provisioning and administration
It can all certainly be accomplished as we have built it ourselves?however, it has taken years and an enormous amount of capital, resources and hard-knocks experience. And we have a background in technology and transaction processing?
Anyone interested in what we offer please feel free to contact me on ICQ 21239908 or email anthony at 365billing dot com.