I did their minimum buy to get an idea what clicks are like. I realize I'll need to run a much larger test campaign to determine average sales figures, but I think with this number of impressions that the click-through rate is well determined.
Campaign Cost: $50 minimum buy
Total Impressions Purchased: 62,500
Total Impressions Delivered: 62,700
Total Click-throughs: 154
Cost-Per-Click: $0.325
Total Sales: 1
Conversion Ratio: 1:154
Sale Amount: $29.95 recurring (still active)
This was a test of their gay traffic pushing one of our gay single model sites
www.JoshTucker.com using this banner:
I think I'm going to drop a few hundred bucks at it tomorrow and we'll see what kind of sales results I get with a bigger traffic sample.
I'll report back in this thread......