Quote:
Originally posted by Mutt
ya know i always wonder about this. I listen to radio stations, and some of them on their local commercials, the type like Gino's Pizza and Subs or Louie's Transmission Repair, they'll have
famous songs playing under the guy reading the ad copy. I'm talking really famous popular songs. No way in hell have these local radio stations paid to use these songs but they still do it.
I'm amazed they don't get caught.
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In most cases they let radio stations get away with this because they already pay a blanket fee to the publishers. When you hear the music you know that the voices on top are normally station employees reading the commercial copy.
When an outside company cuts a commercial they sometimes pay the publishers but normally outside companies don't use popular music. They get special music made for the commercial.