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2hp
Great question.
First, remember we are a Visa branded product, as well as a wallet. So we have their rules to abide by, along with our risk controls, etc...
Secondly, the answer that you really want (and the one that I would like to give) is we plan to immediately get out of the way and let the market sort this out. Unfortunately, I can't give that answer. The reality is that the sytem has been, in my opoinion, rigged, in favor if the banks (they own it) while making it appear to the public as if it were designed for their protection. Bottom line is that the banks that issue or acquire transactions online will never be at risk, and the cardholder won't either. its the Merchant (thats all of us btw) that will always eat the costs, fines, fees and take the balme for data base losses, etc...
In our wallet environment we actually see very little need for our intervention in matter of a dispute between 2 or more parties paying for goods and services and using ePassporte as their currency. So in that resepct, your point is being made and it works. Outside of that environment...I do not see it happening soon.
I would help organize the revolution if we could get a true force together. But the fact that we are all slaves to virtual monopolies, in that we can't sell without their OK, means we are pretty much trapped.
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