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Fletch, no it was a very common term in the adult industry long before this company started using it. They just had a site with this name that grew into a biggie, but they had never registered a domain for the full name. They were feeding the traffic to it from another domain they had. And apparently no one had the smarts to go and reg it once it was big on its own.
But that is why they couldn't claim cybersquatting because I sent their attorney a load of clear examples of its use in the industry in print by several major video companies years before they started using it on one of their sites.
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