View Single Post
Old 08-13-2006, 04:21 AM  
goldrush
Will trade SE hits for CJ hits
 
Join Date: Apr 2006
Posts: 661
I think if you're linking from a site specific ad page or gallery then it makes sense to link to the sponsor via _self. However if you're linking from a multi-site FPA or hub page with ads for different paysites then I prefer to use _new, because if the surfer doesn't like the tour then you still have a window open with more ads for him to click. I get demonstrably more click throughs from linking via _new vs linking via _self on multi-site ad blocks. If you use _self then you will basically lose the surfer to the sponsor's consoles.
__________________
217303611
goldrush is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote