I'll share some personal opinions on a few points.
1. I feel that a nice portfolio of 10-15 relevant work examples, paysites for instance, is important. Too few may not build enough confidence and too many may dillute the strength of your stronger works.
2. In the mainstream, I find that project scopes are unique and there is no way to put a canned price on a project. I'm not sure how this applies in the adult world however. If not offering package pricing has worked well for you in the past, I would continue with that model.
3. I definitely think that testimonials are important and should be included if available.
Good luck.
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