Age old question - Value of a paysite
So you have a paysite and are looking at selling it... but how to price it?
First some quick site facts:
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Niche : Very hot selling niche
Domain : Extremly good domain (matches the content pefectly)
Content : Non-exclusive niche content
3rd party feeds: None
Design : Tested and tried design converting like mad on mostly full month subscriptions (trials are only used on untarget traffic)
Members : Growing from typin and high target SE placements - no affiliate program (yet)
Retention : 2,5-3,0 months average (own merchant account)
Site age: 2 years
Backend : Custom made backend with tons of features, which makes the site run on auto pilot.
Affiliates : None
Profit/Cost: 75%/25%
So how to price it?
monthly gross * X months + the value of the above = price
If so, then how many months is average to the industry for a paysite such as my example?
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