Flash allows us more natural animations, thru a much higer framerate ... thus making a flash banner, if done properly, more visually pleasing to the eye, and more prone to get clicked ...
Flash banners can also create a curiosity in the surfer ... dazzled by the effects, they click to see more of the same ...
Flash also allows us to pack alot in a very efficient filesize ... the only minor consideration with flash banners, is that they are slightly trickier to install as affiliate banners ... but not impossible.
You just need to tell your designer ahead of time if you wish to use them for affiliate programs, as the linking codes must be hardcoded into the banners, and considerations must be placed for affiliate codes to work ...
Here are a couple samples of flash banners we have done at PAYSITE DESIGN that illustrate the versatility of rich media (flash)
Payserve banners (currently being used on a
ratethewebmaster campaign)
{/end of creative spam}
