FB, you definitely picked the right topic to start some shit
Drive bys aside, I like lens "one-time announcement" approach (I'm assuming that's per program, and not just one-time ever). It gives someone the opportunity to tell me why I should pick his program (which a banner ad can't do) and also I get a feel for the person behind the program (maybe). So the more creative, the better.
For example, I'm glad 12clicks made his announcement, or else I wouldn't have known about it.
