AWE payouts are completely fair. They offer 30% revshare during the time of the cookie. The most a webcam program can afford without going in the red is about 20-25% if the cookie is permanent.
100% gross revenue
40% to models
15% for processing*
10% for refunds/cb's**
That leaves about 35% left over before affiliate payouts. Programs can't be expected to have less than a 10-15% gross operating margin to cover costs and make a profit.
*Includes $25 - $50 per chargeback, depending on acquirer
** This number is based on the assumption that you do not deduct refunds from model payouts, thus losing both the customer's money in the form of a refund and being out additional money that was already paid to the model prior to the refund.
I believe their business model is successful for the same reason that people are enticed by other webcam sites offering $75+ 'per sign up' even though the customer has to spend $25+ before the affiliate is paid because of course 30% has a better ring to it than 20%.
Their PPS payouts are usually not like traditional paysites that pay you after a nominal amount is approved.
We pay only $40 per sale to start but the customer has to spend only $5 for the affiliate to receive $40. We're entertaining offering a higher payout based on a $25 initial purchase but our business model works pretty well for us
