Yes, Red, the price is pretty much according to the amount of text. A review that reads "this site is pretty good and has awesome content" won't cost the same as something like "In my years as a porn surfer, I have never come across a website that could compare to Wives that Fuck. Just going thru this site's tour, your cock is guaranteed to start getting hard, and by the time you are actually inside the members area, and are confronted with the enormous amount of mature hardcore in it, you..."
So, for the most part it is about the size of the review. Another factor is the quality of the text and the imagination of the writer.
But let's say that you know you will get some decent text.. Now, the question again is: how much would 2 paragraphs or so cost?
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