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Originally Posted by Rick Latona
* Marc and I both know that this is cheezy, me asking the questions and all, but we are having fun and the answers are worth knowing.
Marc,
Why do the home pages deliver the best conversions?
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Well, mainly because we write an entire, researched, article about your offerings. We can get a hell of a lot more info into an article than we can in a banner or text ad. Also there's a level of "celebrity" endorsement that really helps out. Each of our sites has a "face-man" who does all the writing on the home page, answers all the fan emails, etc. When this person tells the fans to check something out, they listen. Also these spots are great because they deliver huge chunks of traffic in a very short time period.