I just picked out the applicable business interpretation. Setting up-against numbers to use as guides for increased sales and profit. I use my own, not someone elses.
As far as keeping up with the joneses; screw the joneses.
Some people buy cars for status, I dont. So if someone compared my car to theirs and think they're more successful, well that only shows that their car is a status symbol to THEM.
There is no industry-standard rule of "success".
Passing someone elses milestone only means you're on the wrong road. Get back on your own.
