Originally Posted by New York Post

July 23, 2006 -- WHAT is a week at investment bank Allen & Co.'s annual Sun Valley confab worth?

For Chad Hurley, the founder of the hot online video company YouTube, it might be $400 million.

That's how much more he might get if he sold his company now - after he spent five days in the Idaho mountains being sucked up to by virtually every big-name exec in media.

Prior to the Allen & Co. conference, the word in the industry was that YouTube - barely a year old - could fetch $600 million if it were sold to one of the major media companies.

Now, following the Sun Valley excitement, the buzz is that Hurley and his backers have their sights set on $1 billion for the video-swapping site - which now streams nearly 100 million videos per day.

That figure would top the nearly $600 million that both News Corp. - the parent company of The Post - paid for MySpace and NBC paid for iVillage.